Sainsbury’s
Next generation of insights reporting
Nominated for New Product / Service Launch Strategy of the Year – The Drum Award 2021
Agency
Wongdoody
Role
Concept, Roll-out & Motion
Date
May 2019 - April 2020
Insight: Being the second largest chain of supermarkets in the United Kingdom, Sainsbury's Insight Platform (Nectarine) offers vendors to get insightful data to help them make better and more informed decisions of their product and future strategy. None of this is possible without the data from Nectar. We were tasked to redesign and reimagine it for the future. People I've collaborated with include designer Alan Offord, Christian Contemori, Lorenzo Bellucci and Alessandro Pintus.
Challenge: Despite being 15 years old, the product received over 90% customer satisfaction. The design was outdated, and we were under a tight deadline to what we can bring for the client.
Since I joined halfway through the project, I needed to quickly get myself familiar with Sainsbury's Luna visual language system and the design framework we've established to start diving deep into various sections that are waiting to be designed.
Idea: I was very fortunate to be given the freedom to dive into every aspect of the product, from data visualisation, motion, iconography and interaction behaviour. To help achieve our goal within a limited timeframe, we outlined our vision details in the asset sheet to allow developers to pick what was able to be achieved within the timeframe and what can be later added to the roadmap. That also helped avoid any potential confusion about the desired behaviour.
We looked into various angles of other opportunities to launch the product. That ranged from a standard teaser video to something truly ambitious like SIP index code, a standard scoring FMCGs to compete being the greenest company to consumers.
Among all of our ideas, we also pitched a new product idea that combines the power of data with voice recognition to revolutionaries how Sainsbury's carry out B2B presentations. But keep this between you and me for now.
Among all of our ideas, we also pitched a new product idea that combines the power of data with voice recognition to revolutionaries how Sainsbury's carry out B2B presentations. But keep this between you and me for now.
